Celebrating the seamless connection between music and streetwear.
Starring and produced by Ice Cube.
He will also executive produce the show too.
Especially amongst young adults ages 18-34.
“It’s beautiful. And that’s something that God give me that you can’t buy, b*tch.”
Check out this year’s biggest winners.
Jennifer Lopez, Logic and others have also been booked.
In celebration of the show’s 30th anniversary.