adidas Originals Opens Its First Flagship Store in Moscow

With special guests Gosha Rubchinskiy, Kano and more having attended the shop’s grand opening.

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Last week, adidas Originals opened its first ever flagship store in Russia. One step inside the newly unveiled shop—located in the historic city of Moscow—and visitors will be in awe of the interior decor which takes its design cues from the ’60s and ’70s. Imbuing the layout of a Russian living room, the store is fitted with square chairs, classic carpets with vibrant patterns, as well as bespoke furniture made with Soviet modern style in mind.

“The display of art objects by four young Moscow based creatives who came up with unique pieces of art inspired by their beloved city conveys the versatility of the new adidas Originals store that is to become a place of the most important launches, workshops, exhibitions, and installations and will house the brightest collections and the most significant collaborations as well as the limited-edition sneaker packs,” said adidas to HYPEBEAST.

For its grand opening, a throng of prominent guests in the industry graced the store, including designer Gosha Rubchinskiy and British rapper Kano. Not to mention, those who attended the opening had the opportunity to view the latest Gazelle City Series Pack that pays homage to the cities of Moscow and St. Petersburg.

Take a look at the visuals above and head over to adidas.ru to learn more.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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