New Balance Debuts a Lifestyle Fashion and Accessories Line

Utilizing performance-driven materials for more everyday essentials.

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New Balance’s direction for the casual market has taken giant leaps with notable collaborations and special releases. Looking to further its offerings, the Massachusetts-based company recently debuted a line consisting of clothing and accessories geared towards style-conscious consumers. While it’s less about the active lifestyle and more about everyday use, the products are however, still made with performance materials and fabrics — some pieces will be extremely durable and have the ability to wick away sweat and repel water. As you can see, the current collection consists of backpacks, printed jersey staples and even a blazer and shirt.

The capsule may only be available in Japan at the moment, but please stay tuned as we get more information on a worldwide release.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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