adidas Reveals New James Harden Logo & Teases Upcoming Signature Sneaker

#ProjectHarden.

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James Harden has always been a figure that was uniquely marketable. From his gameplay on the hardwood to his outstanding beard, Harden has made a suitable name for himself with the Houston Rockets as their go-to guy. Officially leaving Nike to sign with adidas in October of 2015, Harden has been seen in various low-cut performance silhouettes that have incorporated Boost Technology.

This time around, the Three Stripes are planning to let Harden flap his own wings with his first official signature shoe. It’s safe to assume that it’ll be a low-cut sneaker since he’s been outfitted in such since his days with the Swoosh. Boost Technology would also be a wise assumption due to his previous wear of the plush technology on-court. adidas has teased a little bit of what to expect from The Beard’s first signature model, unveiling the lefty’s official logo in the process.

Check out the video below for the official teaser and let us know your thoughts.

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