Streamer Ray Asianboy Secures Historic adidas Harden Vol. 10 "Ruei" PE
The vibrant pink Player Exclusive marks an unprecedented crossover between streaming culture and signature basketball performance.
Summary
Popular streamer Ray Asianboy was surprised by James Harden with an exclusive colorway of his signature basketball sneaker
The bright pink design showcases custom Ruei branding along the side panels alongside graphic star detailing
The pair is expected to receive a public retail launch later this year to mark a milestone for digital content creators
Name: Ray Asianboy x adidas Harden Vol. 10 “RUEI”
Colorway: Beam Pink/Off White-Lucid Pink
SKU: LB5656
MSRP: TBD
Release Date: Fall 2026
Where to Buy: adidas
adidas is reportedly bridging performance basketball and digital streaming culture with the upcoming release of the adidas Harden Vol. 10 “Ruei” PE with Ray Asianboy. The popular streamer was initially gifted the special pair directly by NBA star James Harden during Fanatics Fest. The shos were then made available only at the festival for a limited release.
The player exclusive is dressed in a vibrant Beam Pink upper accented by clean white touches. The left shoe reportedly features bold “RUEI” text across the midfoot panel, while the right shoe incorporates graphic stars. Custom sockliners depicting Ray’s 2025 Streamer Awards victory are also rumored to complete the interior setup.
While player exclusives are traditionally reserved for professional athletes on the court, rumors indicate this pair could see a wider launch. If confirmed by the brand, the release would mark the first time a major athletic brand has distributed a signature basketball player exclusive designed for a live streamer.
The adidas Harden Vol. 10 “Ruei” is expected to drop in Fall 2026 for a wider release.
Ray & James Harden photos with the newly launched Adidas Harden V10 x RUEI collab 🔥 pic.twitter.com/zGB5cGAyD2
— StreamsEra (@StreamersEra) July 18, 2026
