'SAMSON' Magazine's Volume 2 Explores the Beauty Sports Embodies

With in-depth interviews and profiles of Olympic athletes and professional basketball players.

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SAMSON magazine has garnered a loyal following of readers for its compelling and thoughtfully-curated sports stories. While the mag’s first volume came in print form, its new volume 2 release is meant strictly for the digital space. Titled “The Inner Good,” the current issue takes a closer look “at the beauty that sports embodies; the success of youth, the ratification of life decisions and the integrity of sporting tradition.” Featured in the online spread are interviews with Orlando Magic players Mario Hezonja and Evan Fournier, a story on a U.S. Olympic fencer from the Bronx, an in-depth look at Chelsea FC Goalkeeper Asmir Begovic, and a photographic exploration of outdoor basketball courts from around the world. Fashion editorials in the issue also include collections from prolific brands such as Porsche Design, Y-3, Soulland, Moncler, WoodWood, Libertine, Christopher Raeburn and more.

In addition to the Volume 2 launch, SAMSON also teamed up with swimwear brand Orlebar Brown for a special edition pair of swim-shorts featuring a repeat pattern of the publication’s ‘M’ logo.

More stories will be available throughout the month, but if you want to catch the first few stories, you can read them at the magazine’s official website. Alternatively, the newest issue is also available on Apple News.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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