Earlier this year, Rick Klotz debuted his latest endeavour, Noon Goons, a Southern California clothing label dedicated to providing dependable ready-to-wear pieces born from American surf and skate culture — a commendable roundup of the streetwear maven’s ultimate passions. For the 2017 spring/summer season, the brand carries its Newport Beach graphics and comfortable cuts to a new collection presented here in its latest lookbook video. Filmed on VHS by Mowgly Lee and edited with home video aesthetics, the project is also accompanied by Darby Crash’s vocals for your daily dose of American punk rock.
Shop Noon Goons latest collections online.
For a peak at more unconventional lookbooks, read our recent feature here.