This Raf Simons x Fred Perry x Kixbox Editorial Uses the Moscow Multimedia Art Museum as Its Backdrop

Geometric minimalism.

Fashion
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The recent lookbook from Raf Simons x Fred Perry’s 2016 spring/summer collection was given an abstract theme by Kixbox to convey the duo’s modern approach to classic staples. To continue the cool and contemporary vibe of the range, the Fred Perry Laurel store looked to the Moscow Multimedia Art Museum as the backdrop for its newest editorial. The clean space, geometric lines, and minimalist art featured in the shoot perfectly complements the color-block detailing found on the polos and sweatshirts. The collection marks the 13th collaboration between the brands and is now available at the Fred Perry online shop.

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Photographer
Leonid Sorokin
Stylist
Ildar Iksanov
Model
Demian (lumpen)
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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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