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Watch as Pharrell, Nigel Sylvester, Joey Bada$$ and Their BMX Crew Take Over New York City


Master of style, sport and culture Pharrell Williams teamed up with BMX pro Nigel Sylvester and multi-talented hip-hop artist Joey Bada$$ as they embarked on an epic bike tour through the streets of New York City on June 1. In commemoration of the G-Star RAW grand opening on Fifth Avenue, the trio and their BMX crew hit up the downtown alleys of SoHo from booming Williamsburg, all the way up to the new spot while troves of fans lined up to see the modern-day superheroes. As the night unfurled, the group celebrated the opening with a much-needed cocktail hour, to usher in a new era of denim provided by the experts at G-Star RAW.

Check out the exclusive video above and hit up the new brick-and-mortar the next time you’re around.

G-Star RAW Fifth Avenue
475 Fifth Ave.
New York, NY 10017

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