Drake's 'VIEWS' Now Has a Basketball Jersey Thanks to PVTSO
Tributes to Frank Ocean, Chance The Rapper, Nas, Freddie Gibbs and Madlib are on the way.
Founded by Bread&Butter creative director and graphic designer Patso Dmitrov, fledgling label PVTSO takes inspiration from some of hip-hop’s finest for their range of modernized basketball jerseys.
Taking direct inspiration from Drake’s VIEWS, Chance The Rapper’s Acid Rap, Frank Ocean’s Channel Orange, Freddie Gibbs and Madlib’s Piñata, and Nas’ Illmatic, each design is an homage to Dmitrov’s favorite rap albums and borrows similar color schemes and motifs. After photos of his first design surfaced the web (check out his previously released jersey for Future’s Purple Reign), Dmitrov was flooded with requests to buy his one-of-a-kind jerseys: “The demand for the jerseys was crazy. I received over 200 emails in less than 24 hours with people asking me how and where can they get one. At that time I had no plan to actually make them, but after seeing how much people wanted them, I decided to try and see what I can do to make it happen,” Dmitrov told Complex.
Grab the available Drake “VIEWS” jersey now over at PVTSO for $120 USD (shipping commences June 10) and watch out for the other styles to be released soon.
