This Is How Siam Discovery in Bangkok, Thailand Is Revitalizing the Whole Retail Experience

We follow Tim Wong from QUEST Terrarium as he explores the new conceptual space.

By
21,588 Hypes 0 Comments

As the retail market evolves at a fast pace, physical stores continue to think of new strategies to combat the ongoing changes. At the forefront of fresh concepts is Siam Discovery; a brand-new, retail utopia with design consultation by nendo in Bangkok, Thailand which revamps the habitual shopping trip into an all-encompassing experience. Prestigious labels such as COMME des GARÇONS, Issey Miyake, Rimowa, as well as local brands like gingko, are examples of the impeccable curation, yet installations and activations provide ground for different types of creativity; highlighting talents from the categories of art, music and food. Incorporating technology in its showcase, “My IG Wall” is an installation which allows shoppers to share their Instagram accounts on a plasma-filled wall, transporting one’s digital social media life back into the physical sphere. Amongst the retailers include Loft, which carries Bearbricks and other Japanese delights, as well as Cazh, an East-meets-West hub which stocks Thai streetwear brands and vintage Americana garments. As part of its expansive lifestyle category, level three provides the ultimate homeware and general goods selection, one as far-ranging as live terrariums to experimental coffee shops. From the ground up, an exceptional area consisting of a multitude of brands around the world cater to female shoppers. Lastly, exclusive products and customized goods from the list of boutiques will ensure each visit to be truly unique. In essence, Siam Discovery is the one-stop lifestyle destination to revive and be inspired.

For the launch of the special occasion, Siam Discovery introduced “Explorer Day,” where creatives of various disciplines congregated to experience the activations. In this segment, we followed Tim from QUEST Terrarium as he explores the gigantic space before setting his eyes on the good folks at Tiny Tree Garden. With both sides sharing a passion for ornamental art, the meeting quickly turned into an impromptus terrarium-making project.

Enjoy the video above and make sure to head over to the space’s website to find out more, and be sure to check out gingko’s Instagram to get an idea of the kinds of products available.

Explorer Day Grand Opening Explorer's Discovery

Read Full Article

What to Read Next

Jam out to Dâm-Funk's Tempo-Shifting “Timeless” & 'DJ-Kicks' Mix
Music 

Jam out to Dâm-Funk's Tempo-Shifting “Timeless” & 'DJ-Kicks' Mix

Something to get jiggy to on this Friday.

Joey Bada$$ Comes Through With New Track “Devastated”
Music 

Joey Bada$$ Comes Through With New Track “Devastated”

“But now we on our way to greatness / and all it ever took was patience.”

Red Hot Chili Peppers & Danger Mouse Share New Song, "The Getaway"
Music 

Red Hot Chili Peppers & Danger Mouse Share New Song, "The Getaway"

Their forthcoming album’s title single is here.


This Futuristic Bus Is Designed to Improve Traffic
Design

This Futuristic Bus Is Designed to Improve Traffic

Trials scheduled for later this year.

Stream Flume's New Album, 'Skin'
Music 

Stream Flume's New Album, 'Skin'

The Australian sensation’s sophomore release features Vince Staples, Vic Mensa, AlunaGeorge, Beck, Tove Lo and more.

Create Custom Chocolate Objects With This XOCO 3D Printer
Food & Beverage

Create Custom Chocolate Objects With This XOCO 3D Printer

Bringing 3D printing to the kitchen.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.