Millward Brown and WPP just published their 2016 BrandZ Top 100 Most Valuable Global Brands ranking. In its 11th year, the report continues to give valuable insight on some of the world’s most innovative companies. According to the multinational market research firm and public relations organization, factors such as crude oil prices and stagnant economies in Brazil, China and Russia were major factors in the result. Technology, social values and ethical behavior were also taken into consideration.
In WWD’s analysis of the report, Louis Vuitton took the top spot in the luxury brands category, followed by Hermès at no. 2 and Gucci at no. 3. For the apparel sector, Nike placed no. 1, while Under Armour found itself at no. 5 with adidas trailing at no. 7. Notable mentions in this particular category also includes Zara and H&M, who have taken the two spots below Nike. The collective value of the companies mentioned on the list have grown over the past 11 years. Last year also signaled a jump as the combined valuations for them rose three percent to total $3.4 trillion USD from $3.3 trillion USD.
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