You’ve mocked up your logo design and translated it onto apparel, now how can you take the production process to the next level? ICNY Sport’s Mike Cherman led us through the basic steps of this graphic tee printing series (with a little help from LQQK Studio’s Alex Dondero) to show us how easy it is to create your own graphic tee with common tools like Photoshop and a vinyl cutter. Now, HBTV meets with New York-based American Icon Screen Printing to show us how to take the craft to the next level to meet larger output for a faster production rate.
Having operated 16 years in the business, American Icon co-founder Rob Kucharek has plenty of experience creating quality custom printed apparel and screen printed posters. Contrary to common conception, moving your creative process to larger-scale production with automated equipment doesn’t always mean your garments have to lose that handcrafted quality; with steps like color coordination, proof approvals, film printing and stencil creation, American Icon shows us how to finesse these final steps to get your business going.