Watch the Trailer to HYPEBEAST's South Africa "Mzansi Style Guide"

Meet the youth who are channeling their political energy onto South Africa’s creative landscape.

By
11,456 Hypes 0 Comments

“Umswenko” when translated from South Africa’s ever-evolving slang derived from the Zulu language, means “swag,” something you’ll find run rampant across the output of the country’s new breed of creatives. Whether its the syncopated beats sprouting from one of the raw emerging dance genres hailing from the townships, or the brightly-lit mismatched outfits put together by spoken word rappers and stylists, there’s no shortage of vibrant swagger coming from South Africa.

Highlighting the unique personalities and platforms that make up the creative scene’s backbone, here we kick start Mzansi Style Guide, a three-part series which takes us to Cape Town and South Africa’s “City of Gold” Johannesburg, inland of the “The Mother City.” Stay tuned as we drop by Shelflife, Lost Property, Area 3, Dip Street, Baseline, and more to learn about how these retailers and corner stores channel their politically charged energy onto the dynamic landscape of South Africa’s street culture. Enjoy the trailer above.

Read Full Article

What to Read Next

The Vans Chima Ferguson Pro Receives the "Nintendo" Treatment
Footwear

The Vans Chima Ferguson Pro Receives the "Nintendo" Treatment

An homage to the ‘Super Mario’ franchise.

Drake Gets Questioned on His Circumcision and Lack of Street Cred on NBC's 'Maya & Marty'
Entertainment

Drake Gets Questioned on His Circumcision and Lack of Street Cred on NBC's 'Maya & Marty'

“Do you miss the hood? And when I say hood, I mean your foreskin.”

visvim's SKAGWAY Model Returns in a High-Top Variation
Footwear

visvim's SKAGWAY Model Returns in a High-Top Variation

Joining the low-top released earlier in the season.


Spotify Has Enlisted Lady Gaga's Former Manager to Combat Apple Music & TIDAL
Music 

Spotify Has Enlisted Lady Gaga's Former Manager to Combat Apple Music & TIDAL

Will this keep Spotify on top of the streaming game?

Carly Chaikin Teases 'Mr. Robot' Season 2 at NYC Pop-Up
Entertainment

Carly Chaikin Teases 'Mr. Robot' Season 2 at NYC Pop-Up

Behind-the-scenes at Chelsea-based boutique STORY’s pop-up store for the hacker series.

Rihanna & JAY Z Sued Over Cancelled Nigerian Concert
Music 

Rihanna & JAY Z Sued Over Cancelled Nigerian Concert

RiRi’s camp was totally unaware of the “scheduled show.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.