Tom Ford Cancels His New York Fashion Week Presentation
“Fashion shows and the traditional fashion calendar, as we know them, no longer work in the way that they once did.”
Tom Ford is doing the same to New York as he did to London. After ditching London Fashion Week, the designer has cancelled his show at New York Fashion Week this spring. Ford announced that he would be showing both his men’s and women’s Fall/Winter 2016 collections this September, instead of the originally scheduled February 18 date. After the show, the collections will immediately be available. Said Ford:
In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to consumers is an antiquated idea and one that no longer makes sense. We have been living with a fashion calendar and system that is from another era.
Our customers today want a collection that is immediately available. Fashion shows and the traditional fashion calendar, as we know them, no longer work in the way that they once did,” he added. “We spend an enormous amount of money and energy to stage an event that creates excitement too far in advance of when the collection is available to the consumer. Showing the collection as it arrives in stores will remedy this, and allow the excitement that is created by a show or event to drive sales and satisfy our customers’ increasing desire to have their clothes as they are ready to wear them.
Burberry has a similar plan in mind, perhaps signaling a major change to the current fashion show structure should additional designers and labels follow suit.
