German sneaker and menswear stalwart SUPPA is embarking on a brand new endeavor this winter, opening a new store right next to its existing Stuttgart flagship. Dubbed LANE, the new space serves as a basketball-centric concept and focuses on lifestyle basketball kicks with a smattering of essential apparel and accessories, too. Designed by Zurich-based ROK Design, the space is centered around a unique shifting shoe wall — flanked by a subtle illustration of a basketball player — that’s inspired by your prototypical basketball net.
LANE by SUPPA is open now Monday through Saturday from 11 a.m. to 8 p.m. local time and is situated between SUPPA and MRQT.
LANE by SUPPA