Nothing's 2017 Spring/Summer Collection Is Inspired by Phone Sex Ads and Classic Vinyl Covers

Volume 4 is called “Unusual Romance.”

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Australian fashion imprint Nothing just rolled out its newest lookbook for 2017 spring/summer. After tackling the influence of Japanese erotica in its last release, the brand is now offering pieces inspired by “tacky phone sex ads, classic vinyl covers, and other stimulating publications.” Titled ”Unusual Romance,” the lineup comprises of tees, shirts, and jackets emblazoned with everything from call girl graphics and “sexy thing” text prints. Top standouts are the coaches jacket and the all-over-print satin shirt.

You can shop the collection now at Nothing’s official site.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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