Former soccer great David Beckham and comedian Kevin Hart have enjoyed the limelight being the faces of H&M’s past and current commercials and ads. However, looking to join them is pop-star sensation The Weeknd who has now been chosen to be part of the the fast fashion brand’s new 2017 spring campaign. For the new project, The Weeknd will get to advertise a “Spring Icons” lineup, which include timeless menswear pieces set to debut on March 2 at stores internationally.
The Starboy artist is no stranger to the fashion industry, having linked up with PUMA and releasing his own capsule of music merchandise. The