The Weeknd Is Now Officially an Ambassador and Creative Collaborator for PUMA
Following in the footsteps of Cara Delevigne and Kylie Jenner.
Shortly after the unveiling of his latest singles “Starboy” and “False Alarm,” news of The Weeknd continues as he has just been announced as a Global Brand ambassador and creative collaborator for PUMA. The German brand seeks the support of Abel Tesfaye to headline PUMA’s latest Sportstyle campaign ‘Run The Streets’ which creates a campaign platform for street-savvy product that incorporates technology necessary for an urban lifestyle. The collaborative effort will span a collection of both sneakers and apparel designed by The Weeknd, with an expected release in 2017. Stay tuned for more details as it emerges.
