Nike's "DNA" Is Examined With an Inside Look at Its Coveted Archives Collection
Covering a timeline of innovation.
It’s not very often that one gets the chance to roam around Nike’s facilities, let alone take a look at some of its finest gems dating back to 50 years in the making. Recently, The Coveteur made its way to Portland, Oregon to visit The Department of Nike Archives (or better known as DNA). As one could imagine, upon entry you’re surrounded by Nike’s version of footwear artifacts from the first Cortez silhouette to the waffle-maker that made the Swoosh’s first soles. In addition guests are also introduced to the evolution of Nike’s Air Max technology as well as its newest innovations such as the Nike Mag and upcoming Nike Hyperadapt 1.0.
Take a look at the gallery above to make your way through Nike’s DNA and find out more here.
