Jordan Brand's New Emojis Will Let You Communicate Like a True Sneakerhead

Breds, rings, and goats.

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Sneaker fans rejoice. This month, Jordan Brand will be rolling out a new set of emojis that feature some iconic footwear models and other figures and symbols relating to his “Airness.” The collection will make up 24 characters that include various Jordan 1s, some GOATs (greatest of all time) wearing basketball gear, hand with championship rings, and even DJ Khaled with a pair of kicks around his neck. Furthermore, they will all be accessible through iMessage, Whatsapp, or Facebook Messenger with the current range following the celebration of the Air Jordan 1 and this year’s Air Jordan XXX1.

It’s also reported by Complex that ”The emojis will be updated as new sneakers are released, and the set will be constantly evolving and rotating, according to Jordan Brand. Special emojis will also be made for All-Star Weekend and the NBA Playoffs. Think of it as a living, breathing format.” Other features are set to be unveiled so fans will have to download the app to find out more. In addition, a “Quickstrike” set should also be available if you log in at a specific time. Keep an eye out for the emojis in the App Store this month.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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