New Balance Hails a Cab for Its New London Flagship

The Hackney Carriage taxi inspires exclusive takes on the 1500 and 991.

By //Fashion

New Balance recently opened a brand new flagship store in the heart of London and, to celebrate, the sportswear giant has crafted an exclusive two-pack for the location. Taking cues from the iconic Hackney Carriage taxi, the pack includes two different sneakers: a 1500 and a 991. Both come decked out in matte black leather and incorporate the likes of orange and silver details to reflect the taxi’s rooftop light and chrome bumper, respectively. “We wanted to celebrate the launch of the London store with something iconic, instantly recognizable and true to the city,” said Senior Footwear Designer at New Balance, Mark Godfrey. “I liken the shoe to a tourist souvenir… just much more desirable and better made!”

Crafted at New Balance’s Flimby factory and limited to just 150 pairs each, the unique 1500 and 991 are set to hit the Oxford Street location this Friday, October 28, at 9 a.m. local time.

New Balance
287-291 Oxford Street
London W1C
United Kingdom

Read Full Article
New Balance

You may also like

A First Look Inside OVO's New London Flagship
Fashion

A First Look Inside OVO's New London Flagship

Opening 17 November.
11,691 Hypes 0 Comments
Take a Look Inside Aesop's Futuristic New London Flagship
Fashion

Take a Look Inside Aesop's Futuristic New London Flagship

Taking inspiration from James Bond films.
3,101 Hypes 0 Comments
New Balance Is Releasing a mid Version of Its 247
Footwear

New Balance Is Releasing a mid Version of Its 247

Keep those ankles warm this winter.
8,803 Hypes 0 Comments
YCMC Joins New Balance for a $100 Bill Inspired 990v4
Footwear

YCMC Joins New Balance for a $100 Bill Inspired 990v4

Looking back to the 990’s cultural heritage.
3,613 Hypes 4 Comments
mita sneakers & New Balance Team Up For a Black, Grey & Blue MS574 Model
Footwear

mita sneakers & New Balance Team Up For a Black, Grey & Blue MS574 Model

A splash of color for your sneaker rotation.
4,775 Hypes 0 Comments
A First Look at the New Balance 1500 “CMYK”
Footwear

A First Look at the New Balance 1500 “CMYK”

Primaries and secondaries.
4,104 Hypes 4 Comments


What to Read Next

maharishi Revamps a Capsule of Outerwear Staples With Italian Mill Majocchi for 2016 Fall/Winter
Fashion

maharishi Revamps a Capsule of Outerwear Staples With Italian Mill Majocchi for 2016 Fall/Winter

Elevating the Alligator MA-1 jacket and the quilted crew sweat.
3,573 Hypes 0 Comments

Under Armour Finally Has a Winning Formula With the Curry 3, But Can They Capitalize on It?
Footwear 

Under Armour Finally Has a Winning Formula With the Curry 3, But Can They Capitalize on It?

A recap of Saturday’s Curry 3 launch in San Francisco, and a look at the future of Under Armour.
4,537 Hypes 0 Comments

Xiaomi's Mi Mix Is the Current Cream of the Edgeless Smartphone Crop
Tech

Xiaomi's Mi Mix Is the Current Cream of the Edgeless Smartphone Crop

Philippe Starck designs the Chinese giant’s latest wares.
15,109 Hypes 0 Comments


Here's What to Expect From Microsoft's "Imagine What You'll Do" Event
Tech

Here's What to Expect From Microsoft's "Imagine What You'll Do" Event

A forecast of the company’s possible product announcements.
1,126 Hypes 0 Comments

Drake Explains Why His Kid Cudi Diss Is Justified
Music

Drake Explains Why His Kid Cudi Diss Is Justified

The Toronto rapper speaks on the lyrics to “2 Birds, 1 Stone.”
16,281 Hypes 0 Comments

Louis Vuitton Puts a Refined Spin on Travel Guides With New "FASHION EYE" Series
Travel

Louis Vuitton Puts a Refined Spin on Travel Guides With New "FASHION EYE" Series

Sartorial snapshots from five global destinations.
1,851 Hypes 0 Comments

More ▾