LeBron James’s game 7 block in last season’s NBA Finals is now a part of Nike’s creative storytelling ads. As the Swoosh gears up for the brand new 2016-2017 Season, it’s safe to say that basketball fans are going to get their fair share of LeBron James advertisements. This time around Nike reminisces about King James’s jaw-dropping chase down block against Andre Iguodala in the deciding game of last season’s Finals. Beginning the story from James’s childhood challenges on the court and in his personal life, stories from around the world are shared via athletes in Nike’s “Come Out of Nowhere” spot.
Take a look at the video above and let us know your thoughts.
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.