J. Cole Stars in Bally's New Short Film "Off The Grid"

J. Cole has teamed up with Bally on a limited edition collection of boots and bags. The accompanying video features the North Carolina artist traveling through Jamaica’s lush jungles wearing the brand’s range of hiking boots. Visiting the hometown of Bob Marley, J. Cole and Bally’s trip was a way to pay tribute to the Swiss brand’s longstanding ties to hip-hop. According to the artist, “While I was visiting the Bally office in London, I noticed a black-and-white picture of Bob Marley wearing a pair of Bally boots. I was impressed with the heritage of the company and how many people and places they’ve touched that I had no clue about.” Check out the range of ”JC” hiking boots here, with options in both leather and suede.