NBA All-Star Andre Iguodala Named 'Twice' Menswear Style Director

The Golden State Warriors’ Andre Iguodala has been tapped by site Twice to serve as its Menswear Style Director. The growing secondhand e-commerce webshop, once exclusive to women, hopes to achieve the same level of success as it now branches out to encompass both a male and female. The campaign will be led by Iguodala, who will be overseeing the men’s marketplace. His responsibilities will include organizing seasonal and themed lookbooks, coupled with creating suitable original content geared towards the male demographic. Iguodala has released a statement, expressing his enthusiasm at the opportunity stating, “Joining a revolutionary e-commerce platform has been a goal of mine since I moved to the Bay Area, and I look forward to helping Twice fuel their tremendous growth.” The high-flyer’s appointment represents a new milestone as professional basketball players continue to align themselves with the fashion realm. Feel free to share your thoughts in the comments section regarding the impact you feel Iguodala will have on Twice’s growth.