The perfect synthesis of a national symbol with a national philosophy, the Fujiyama glass by Keita Suzuka of Product Design Center is what happens when you combine the iconic Mt. Fuji with kawaii, or cuteness. Designed for the Biennale Internationale Design Saint-Etienne 2015, filling the Fujiyama glass with beer forms a tiny snow-capped mountain with the head of froth crowning its apex, changing colors to reflect the mountain at different times of day depending on the beer. To be showcased in the “Beauty as Unfinished Business” exhibition at the biennale from March 12 onwards, the glass sells for ¥3,776 JPY, which is the exact height in meters of Mt. Fuji above sea level.