the POOL aoyama ONCE IN A LIFETIME Concept

Hiroshi Fujiwara and his contemporaries of the Harajuku scene are as revered collectors as they are

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Hiroshi Fujiwara and his contemporaries of the Harajuku scene are as revered collectors as they are innovators. In line with this, famed Japanese concept store the POOL aoyama has announced a new(ish) concept coming to the store: ”ONCE IN A LIFETIME.” A curated selection of streetwear gems from around the world, “ONCE IN A LIFETIME” will act as a survey of apparel and found goods from the canon of our beloved culture. If in the Tokyo area, be sure to check out the concept when it opens on February 15.

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