Concrete Boys Front the New Denim Tears Campaign
Shortly after Yachty confirmed KARRAHBOOO’s departure from the group and shaded New York City’s fashion sense.
Lil Yachty and The Concrete Boys have found themselves at the center of a handful of headlines in recent days. After Boat hopped on Instagram Live last night to confirm KARRAHBOOO‘s departure from the group – an announcement that followed up his severe shade thrown at New York City fashion on his latest episode of A Safe Place – in an ironic move, Concrete Boys has partnered up with Tremaine Emory‘s Denim Tears to front its latest lookbook.
Denim Tears recruited Yachty himself as well as the group’s current rappers DC2Trill, Draft Day and Camo! as well as fellow ‘Crete member Gio to star in the campaign – which it dubbed “Denim University.” Each member dons a different-colored Denim Tears sweatsuit, consisting of a zip-up and pair of sweatpants or shorts. Yachty flexes two colorways – a purple set and a red set – while other hues include green on Gio, white on Camo!, black on Draft Day and blue on DC2Trill.
View this post on Instagram
Users were quick to his the comments section to address both BOOO’s departure and Yachty’s comments on NYC fashion. “Lil Yachty this New York-based, just sayin’,” one commenter wrote.
Explore Denim Tears’ “Denim University” campaign in the gallery above, and cop a piece for yourself at the Denim Tears webstore and African Diaspora Goods NYC storefront beginning Friday, August 2 at 11 a.m. ET.
