Official Preview of the J Balvin x Air Jordan 3 "Rio"

The long-awaited sequel is expected to release later this month.

Footwear
137,358

Update: The time for the J Balvin x Air Jordan 3 “Rio” to hit shelves is almost here. With that, an official preview of the sneaker has been unveiled. While we await the delivery of the complete range of official Nike imagery, a sneak peek at the brand’s visual breakdown indicates what to expect from the shoe. Its black build is joined by colorful gradients and gold Jumpman branding at the tongue, all the while being accompanied by a special hangtag. Release remains anticipated for May 22 via Nike and select retailers at a price of $250 USD.


Update: It has been 8 months since we first caught a glimpse at J Balvin’s Air Jordan 3 “Rio.” Now, we have a closer look and a better idea as to when the much-anticipated sneaker will be touching down on shelves. Equipped once again with purple to yellow gradients, the “Rio” pair serves as the successor to last year’s “Medellín Sunset,” this time paying homage to the Colombian artist’s son. For more info about the pair, check out our initial coverage below as release for the sneaker is now scheduled to take place on May 22 via Nike SNKRS and select retailers at a starting price of $250 USD.


Original Story: While J Balvin being spotted playing a game of outdoor basketball in New York City with Jimmy Butler might already be enough to be a head turner, it was his footwear that caught the attention of onlookers. Unveiling his fourth Jordan Brand collaboration, the Air Jordan 3 appears in a never-before-seen colorway named “Rio.” The Colombian singer’s first partnership with the brand was in December 2020, introducing the Air Jordan 1 “Colores Y Vibras” followed by the Air Jordan 2 in 2022 and in 2023, the Air Jordan 3 “Medellín Sunset.”

Now, set to arrive next year, the “Rio” colorway is named after his son, who was born in June 2021. The upcoming shoe is a sleek, black iteration of the popular mode, arriving in a black, solar flare and total crimson abyss color scheme. The base of the shoe is covered in an all-black leather base featuring grey elephant print overlays on the toe and heels. Additional details include the mult-color gradient midsole, translucent heel tabs featuring J Balvin’s logo and other unique elements to connect the silhouette to his son Rio.

Look out for the J Balvin x Air Jordan 3 “Rio” arriving in Summer 2024 at select retailers and online at Nike for $250 USD.

In other footwear news, the Nike Air Max 97 gets dressed in “Olive” hues.

Read Full Article

What to Read Next

J Balvin's Air Jordan 3 "Rio" Sets the Horizon for This Week's Best Footwear Drops
Footwear 

J Balvin's Air Jordan 3 "Rio" Sets the Horizon for This Week's Best Footwear Drops

Joining releases from Wales Bonner x adidas, Supreme x Clarks, Futura x Nike SB and more.

Official Images of the Air Jordan 3 "WNBA"
Footwear

Official Images of the Air Jordan 3 "WNBA"

Rocking a “Desert Camo” color arrangement.

Check Out the Air Jordan 3 "Wings"
Footwear

Check Out the Air Jordan 3 "Wings"

Embracing floral graphics throughout the new colorway.


"Georgia Peach" Accents the Air Jordan 3
Footwear

"Georgia Peach" Accents the Air Jordan 3

Arriving later this month in women’s sizing.

Post-Imperial Expands Its Storytelling Arm With “Remnants” Early Summer Collection
Fashion

Post-Imperial Expands Its Storytelling Arm With “Remnants” Early Summer Collection

Comprised of vibrant textiles.

Official Images of the Air Jordan 12 "Red Taxi"
Footwear

Official Images of the Air Jordan 12 "Red Taxi"

The new colorway is set to launch later this month.

Tim Cook Sports 1-of-1 Nike Air Max ’86 in Apple Livestream
Footwear

Tim Cook Sports 1-of-1 Nike Air Max ’86 in Apple Livestream

The sneakers were inspired by the new Apple Pencil Pro.

Nintendo CEO Says Switch Successor Will Be Announced Within Next Year
Gaming

Nintendo CEO Says Switch Successor Will Be Announced Within Next Year

Don’t expect to hear anything console-related at the upcoming Nintendo Direct.

Simon Wheatley's 'Silverlink' Exhibition Is a Love Letter to Inner-City London
Art 

Simon Wheatley's 'Silverlink' Exhibition Is a Love Letter to Inner-City London

Hot off the heels of his sold-out Corteiz collaboration.


J. Crew Reconnects With BEAMS PLUS for Surf-Inspired Collection
Fashion

J. Crew Reconnects With BEAMS PLUS for Surf-Inspired Collection

The playful line celebrates the charm and nostalgia of beach lifestyles in the ’50s and ’60s.

Swatch Adds New CLASS ACT Watch to Its ‘The Simpsons’ Collection
Watches

Swatch Adds New CLASS ACT Watch to Its ‘The Simpsons’ Collection

Just in time for graduation season.

Apple Announces iPad Pro With M4 Chip, New iPad Air Models
Tech & Gadgets

Apple Announces iPad Pro With M4 Chip, New iPad Air Models

Along with an Apple Pencil Pro and a revamped Magic Keyboard.

Take an Official Look at Skepta's New PUMA Sneaker Collaboration
Footwear 

Take an Official Look at Skepta's New PUMA Sneaker Collaboration

Expected to drop on May 18.

Travis Scott Announces European Leg of 'UTOPIA: CIRCUS MAXIMUS' Tour
Music

Travis Scott Announces European Leg of 'UTOPIA: CIRCUS MAXIMUS' Tour

Tickets go on sale this Friday.

More ▾