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Reebok

Reebok

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories founded in 1895 in Bolton, England as J.W. Foster and Sons. The fledgling shoemaker made a name for itself with its innovative spiked running shoe, and equipped British athletes at the 1924 Paris Summer Olympics. Outside of sports, Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani. Renamed “Reebok” in 1958 after the Afrikaans name for the grey rhebok antelope, the brand entered the U.S. market in 1979, reaching more than $13 million USD in sales by 1983 and $1 billion USD in 1986. Following the debut of the seminal Reebok Pump technology in 1989, more than 100 professional athletes wore Reebok’s shoes by 1992, including Shaquille O’Neal. The early 2000s saw Reebok sign many sponsorships and exclusive merchandising deals with NFL and NBA teams and athletes, and acquired NHL sponsor CCM in 2004. In 2005, Reebok was acquired by the adidas Group as an independently operated subsidiary for $3.8 billion USD, maintaining its world headquarters in Canton, Massachusetts. Notable products by the company include the Freestyle aerobics shoe in 1982 -- the first-ever women’s athletic shoe; the Reebok Pump -- the world’s first fully adjustable fit technology; the Ventilator in 1990; the Question in 1996; and the Zig in 2010, with its distinctive zigzag foam sole.

Reebok Drapes the Instapump Fury Road CC in Camo Patterns From Across the Globe
The Instapump Fury Gets a Striking Rooster Makeover for Chinese New Year
Reebok's Latest Instapump Fury Gets A "Hunter Green" Treatment
The Reebok Instapump Fury Gets Winter Ready With the Black 58 Bright St. Boot
7 Essential Pieces to Round off 2016's Roadman Style
CROSSOVER Takes on the Reebok Club C
END. and Reebok Wrap the Instapump Fury OG In "Pink Salmon"
Vetements x Reebok Release an Exclusive Sock Collection

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
 
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