Lev Tanju is the founder of London-based Palace Skateboards. Born and raised in London, Tanju initially began designing skateboard graphics, before founding Palace Skateboards in 2010 primarily as a way to fund his skateboarding lifestyle. Bringing a decidedly British aesthetic to a culture dominated largely by the American West Coast, Tanju’s label saw a meteoric rise within the skateboarding world, entering collaborations with sportswear giants Umbro and Reebok in 2012 and 2013 respectively, before collaborating with adidas Originals in 2014. Tanju’s design aesthetic is heavily inspired by artifacts of the ‘90s in England, with Palace’s lookbooks and videos often influenced by VHS tapes and football culture.
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