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Fred Perry

Fred Perry

Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill, but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when, together with former Austrian footballer Tibby Wegner, he designed and created the very first sweatband. The Fred Perry brand, which was quickly adopted by tennis players across the lawn courts of Britain, adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts, and in 1952 the pair launched the Fred Perry Pique, identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.

5 of Fashion's Most Iconic Pieces
Fred Perry Laurel Wreath 2013 Fall/Winter Collection
Raf Simons for Fred Perry Laurel Wreath 2013 Fall/Winter Lookbook
PAC-MAN x ten_do_ten x Fred Perry 2013 Spring/Summer Collection
Liberty x Fred Perry 2013 Spring/Summer Collection
Raf Simons x Fred Perry 2013 Spring/Summer Collection
Fred Perry 60th Anniversary Collaborations for Dover Street Market Ginza
Fred Perry Laurel Wreath 2013 Spring/Summer Lookbook
Raf Simons x Fred Perry Laurel Wreath 2013 Spring/Summer “Collage” Collection Video
Raf Simons x Fred Perry Laurel Wreath 2013 Spring/Summer "Collage" Lookbook

2009

Sponsorship deal with Andy Murray ends

2008

Partners with Raf Simons for Laurel Wreath menswear collection

2005

Launches "Subculture" website

1995

Company is bought by Hit Union

1952

Fred Perry tennis shirt launches at Wimbledon
 
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