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Fred Perry

Fred Perry

Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill, but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when, together with former Austrian footballer Tibby Wegner, he designed and created the very first sweatband. The Fred Perry brand, which was quickly adopted by tennis players across the lawn courts of Britain, adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts, and in 1952 the pair launched the Fred Perry Pique, identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.

Dover Street Market x Fred Perry 60th Anniversary Customization Project
No Doubt x Fred Perry Collection
Kixbox 2012 Winter Lookbook
Drake's x Fred Perry Laurel Wreath 2012 Fall/Winter "Blank Canvas" Collection
A Bathing Ape x Fred Perry 60th Anniversary Capsule Collection
Richard Martin of Fred Perry Talks About the Iconic British Brand's 60th Anniversary
How are Subcultures Created? Fred Perry and Don Letts Highlight the Topic with "Subculture: Born To Be Wild"
Fred Perry Tokyo 60th Anniversary Event Recap
Fred Perry Davies Suede Creeper
Fred Perry Celebrates Its 60th Anniversary in London with British Legend Don Letts


Sponsorship deal with Andy Murray ends


Partners with Raf Simons for Laurel Wreath menswear collection


Launches "Subculture" website


Company is bought by Hit Union


Fred Perry tennis shirt launches at Wimbledon
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