Coca-Cola’s Head of Global Licensing and Fashion decodes the company’s playbook.
Alongside a slew of graphic T-shirts.
With deconstructed fragment design logos.
A nod to the 1969 campaign “It’s the Real Thing.”
Proving imperfection can be perfect.
New everyday carrying options.
Consisting of five pieces in total.
Disarray and deconstruction fueled Hiromichi Ochiai’s havoc.
Bringing sportswear detailing to jackets.
FACETASM, DISCOVERED, Name., and plenty of trash bags.
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