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Nike, adidas and Under Armour Pass on Signing Lonzo Ball
Sports

Nike, adidas and Under Armour Pass on Signing Lonzo Ball

“We’re not going to sign with a company and then wait around for 5 or 6 years for a shoe like Paul George.”
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The Rock's Under Armour Sneakers Are One of the Fastest-Selling Shoes of the Year
Footwear

The Rock's Under Armour Sneakers Are One of the Fastest-Selling Shoes of the Year

Project Rock Delta sells out within 24 hours.
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The Two-Day HYPEBEAST Hotel Party Was Madness Fueled by Music and Merch

The Two-Day HYPEBEAST Hotel Party Was Madness Fueled by Music and Merch

Presented by Under Armour
Appearances from rap superstars Migos and Gucci Mane and the debut of the UA Threadborne Shift sneaker.
Presented by Under Armour /
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Stephen Curry Gears up for Title Chase With New CURRY 3ZER0 Colorway
Footwear

Stephen Curry Gears up for Title Chase With New CURRY 3ZER0 Colorway

Can Steph shoot his way to another ring?
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Introducing HYPEBEAST Hotel With A-Trak, Baauer and Zaytoven

Introducing HYPEBEAST Hotel With A-Trak, Baauer and Zaytoven

See you on April 15 and 16 in Palm Springs, California.
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Dwayne "The Rock" Johnson Drops His First Under Armour Sneaker
Fashion

Dwayne "The Rock" Johnson Drops His First Under Armour Sneaker

Alongside the eyebrow-raiser’s new gear.
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Under Armour's Line Of "Super-Hybrid" Shoes Continues With the 3D-Printed ArchiTech Futurist
Fashion

Under Armour's Line Of "Super-Hybrid" Shoes Continues With the 3D-Printed ArchiTech Futurist

Technology and performance reach the next level.
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Stephen Curry's New Under Armour CURRY 3ZER0 Launches in Limited Edition Gold
Footwear

Stephen Curry's New Under Armour CURRY 3ZER0 Launches in Limited Edition Gold

And a chance for NYC fans to win a signed pair.
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Under Armour's UAS Line With Tim Coppens Unveils 2017 Spring/Summer "COLLECTION 02"
Fashion

Under Armour's UAS Line With Tim Coppens Unveils 2017 Spring/Summer "COLLECTION 02"

Channeling the human desire to explore.
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Under Armour CEO Kevin Plank Clarifies His Pro-Trump Comments With an Open Letter to Baltimore
Fashion

Under Armour CEO Kevin Plank Clarifies His Pro-Trump Comments With an Open Letter to Baltimore

Plank took out a full-page ad in today’s ‘Baltimore Sun.’
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Real Madrid Is Reportedly Negotiating a $158 Million USD Deal With Under Armour
Sports

Real Madrid Is Reportedly Negotiating a $158 Million USD Deal With Under Armour

UA trying to catch its biggest fish yet.
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Steph Curry Responds to Under Armour CEO's Support of Trump
Sports

Steph Curry Responds to Under Armour CEO's Support of Trump

The NBA MVP’s strongest statement yet.
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