With one of the country’s top festivals kicking off this week in the California desert, HYPEBEAST has linked up with Under Armour for a two-day fashion, art and music-filled party called HYPEBEAST Hotel. Taking over the V Hotel in the city of Palm Springs, HYPEBEAST has tapped A-Trak, Baauer, Zaytoven, and the Fool’s Gold squad to get the party atmosphere going, while street artist Bisco Smith paints a mural on-site. Outside it’s all pool vibes with 1800 Tequila and Moet & Chandon. Inside, Under Armour will launch its newest shoe, the UA Threadborne Shift, with an interactive display allowing attendees to get hands-on with its latest sneaker technology.
HYPEBEAST Hotel will also see the launch of HYPEBEAST Radio — a live podcast series exploring the intersection of the worlds of music and fashion. Throughout the weekend, guests from both industries will drop by for a series of conversations on their work, processes and inspirations.