Introducing HYPEBEAST Hotel With A-Trak, Baauer and Zaytoven
See you on April 15 and 16 in Palm Springs, California.
With one of the country’s top festivals kicking off this week in the California desert, HYPEBEAST has linked up with Under Armour for a two-day fashion, art and music-filled party called HYPEBEAST Hotel. Taking over the V Hotel in the city of Palm Springs, HYPEBEAST has tapped A-Trak, Baauer, Zaytoven, and the Fool’s Gold squad to get the party atmosphere going, while street artist Bisco Smith paints a mural on-site. Outside it’s all pool vibes with 1800 Tequila and Moet & Chandon. Inside, Under Armour will launch its newest shoe, the UA Threadborne Shift, with an interactive display allowing attendees to get hands-on with its latest sneaker technology.
HYPEBEAST Hotel will also see the launch of HYPEBEAST Radio — a live podcast series exploring the intersection of the worlds of music and fashion. Throughout the weekend, guests from both industries will drop by for a series of conversations on their work, processes and inspirations.
You can RSVP for the event here. If you’re not in town to attend, you can look out for live coverage on the HYPEBEAST Instagram page and the HYPEBEAST Facebook page.
