Dwayne “The Rock” Johnson appears to have the Midas touch, as evidenced by his success with films including The Fate of the Furious, and now with sneakers — which might just be what Under Armour needs to stay afloat within the competitive sportswear industry. Upon releasing his first shoe dubbed “The Project Rock Delta” earlier this month, the co-branded trainers sold out within 24 hours. The company issued a restock, but the sneakers were completely gone within hours once again. UA has now halted production of the footwear, making it an official collector’s item for those who were fortunate enough to snag a pair. Claiming to be the fastest-selling pair of sneakers for 2017, The Rock shared on Instagram that a new colorway for the Rock Delta would be releasing in Q3 of this year.
It's official: Collector's item status. THANK YOU for making our new #ProjectRock @underarmour #ROCKDELTASthe fastest selling shoe of 2017. 100% SOLD OUT FOR THE SECOND TIME which marks the official end of production. I wanted to convey my sincere GRATITUDE to all of you who sold out our shoe in less than 24hrs. Then we restocked. And you sold them out again! NEW #ROCKDELTAcolor ways coming 3rd QT of this year. Committed to making the greatest training shoe on the market. For those of you have them – THANK YOU, enjoy the shoe and stay strong. #BloodSweatRespect #ProjectRock #UnderArmour #ROCKDELTA
- Image Credit
- Under Armour
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