25 Biggest Names in Menswear Right Now
Stephane Ashpool Top 10
Founder of Pigalle
Profile
Description
Basketball enthusiast and fashion designer Stephane Ashpool is the founder of Parisian streetwear label Pigalle.
Born in Paris, Ashpool was raised in the gritty red-light district of Pigalle, and began playing basketball within the Pain O ChoKolat collective, which became known for throwing roadblock parties. He went on to study Cultural Mediation at the Sorbonne, before co-founding creative agency Vida9 with his mother -- Doushka Langhofer, a classically-trained Belgradian dancer and choreographer -- where they produced shows for the likes of Rick Owens, Dior and Nike.
The designer launched his shop Pigalle in October 2008 with a bank loan of €50,000 EUR, and then the clothing label in June 2009, with his mother supporting him in a managerial role. There, he began defining its style by basketball influences and sports-related attire and making a name for Parisian streetwear for its highly coveted and long-running collaborations with Nike.
Opening a second store in 2012 and the first Pigalle Basketball boutique with a connected basketball court in 2014, Ashpool was nominated for the 2015 ANDAM awards and voiced ambitions to steer Pigalle away from streetwear and more towards high fashion in the future.
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