Rihanna Wrangles RZA and Riot for New Savage x Fenty Campaign
Debuting the festive Forever Savage Hooded Onesie.
With her soccer mom era now in full swing, Rihanna is wasting no time. Fresh off the pitch from her new PUMA Avanti collab, the self-proclaimed cool mom has wrangled her brood to star in the latest Savage x Fenty holiday campaign.
Seated next to Riot and RZA, Rihanna presents Savage x Fenty’s festive new offering, the Forever Savage Hooded Onesie. is available in sizes for babies, toddlers, kids and adults. The one-piece comes covered in all-over holiday-inspired prints, surfacing in a few different colorways. Prices range from from $49.95 USD – $94.95 USD.
As she reflected on in our most recent interview, the multifaceted musician and mogul finds major inspiration in her family of four.
“I wanted to make sneakers in colors that I wanted to wear and I wanted to see my kids wear,” she explained, echoing her vision to “bring [her] family into everything.”
Peep the campaign in the gallery above and shop the Savage x Fenty Forever Savage Hooded Onesie now at the label’s website. Stay tuned for a fully-fledged holiday collection from Savage x Fenty as well, set to drop on November 1.
Revisit our full conversation with Rihanna on her ongoing PUMA collaboration here.
