Rihanna Wrangles RZA and Riot for New Savage x Fenty Campaign

With her soccer mom era now in full swing, Rihanna is wasting no time. Fresh off the pitch from her new PUMA Avanti collab, the self-proclaimed cool mom has wrangled her brood to star in the latest Savage x Fenty holiday campaign.

Seated next to Riot and RZA, Rihanna presents Savage x Fenty’s festive new offering, the Forever Savage Hooded Onesie. is available in sizes for babies, toddlers, kids and adults. The one-piece comes covered in all-over holiday-inspired prints, surfacing in a few different colorways. Prices range from from $49.95 USD – $94.95 USD.

As she reflected on in our most recent interview, the multifaceted musician and mogul finds major inspiration in her family of four.

“I wanted to make sneakers in colors that I wanted to wear and I wanted to see my kids wear,” she explained, echoing her vision to “bring [her] family into everything.”

Peep the campaign in the gallery above and shop the Savage x Fenty Forever Savage Hooded Onesie now at the label’s website. Stay tuned for a fully-fledged holiday collection from Savage x Fenty as well, set to drop on November 1.

Revisit our full conversation with Rihanna on her ongoing PUMA collaboration here.