PUMA’s AI-Driven Inverse Sneaker Is Out Now
PUMA Top 100
German Sportswear Company
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Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
The ‘Inverse’ was developed with the aid of generative AI tools, which birthed the concept from archival PUMA sneakers.
Drawing inspiration from the main characters’ uniforms.
The celebratory capsule collection includes the Authentic Player Jersey, Goalkeeper Jersey, a special-edition Retro Style Jersey and more.
Featuring collaborations with PUMA, Vandy the Pink and more.
Coming alongside the A Ma Maniere x Converse Weapon Low “W.Y.W.S,” a new atmos x Salomon XT-6 and more.
Accompanied by an Airou T-shirt.
Stay up to date on fashion’s biggest headlines.
Supporting legendary FPF players like Cristiano Ronaldo and the wider federation with new gear and a refreshed creative vision.
Other releases include reimagined Air Jordan 4s, signature hoop shoe collabs and more.
The collaboration’s construction — and name — indicate that each pair features a unique colorblocking pattern.
The sneaker is part of the “Made in Japan” series.
