PUMA's AI-Driven Inverse Sneaker Is Out Now

The ‘Inverse’ was developed with the aid of generative AI tools, which birthed the concept from archival PUMA sneakers.

Footwear
9.6K 0 Comments

With its latest lifestyle sneaker, PUMA is embarking on a new experimental path informed by its archival designs. The new PUMA Inverse was conceived with the aid of generative artificial intelligence (AI) and refined with human-made finishing touches.

The design began with the Y2K-era PUMA Inhale, originally introduced in 2000 and recently revived under the brand’s collaborative line with rapper A$AP Rocky. From there, generative AI tools were used to reinterpret and iterate on the design with new features.

Compared to the archival reference, the Inverse boasts a much sleeker profile and a mesh-forward materiality. Curvilinear overlays enhance the model with an aerodynamic look and the midsole cage provides a technical sensibility to the visual character. The inaugural colorway delivers the heat with a firey red mesh upper, along with black and amethyst purple accents throughout.

Lead Product Line Manager Scottie Gurwitz shared, “Inverse is a deep dive into a new design mindset. Our goal was to bridge the human experience with experimental technology. AI doesn’t abide by the same rules as human designers, and that can help us see things in new ways and be a good experimental tool for us as we move through the design process.”

The PUMA Inverse launches today from the brand’s official web store, PUMA flagship stores and selected retailers.

 

Read Full Article

What to Read Next

One Month With Microsoft's New AI-Driven Surface Laptop 7
Tech & Gadgets

One Month With Microsoft's New AI-Driven Surface Laptop 7

Reviewing the laptop that marks the start of a speedy new era for Microsoft, a portable powerhouse that should appeal to those working in creative fields.

The A$AP Rocky x PUMA Inhale Sneaker Surface In Two New Colorways
Footwear

The A$AP Rocky x PUMA Inhale Sneaker Surface In Two New Colorways

Featuring two different materials.

PUMA and A$AP Rocky’s New Inhale OG is Dirtied and Distressed
Footwear

PUMA and A$AP Rocky’s New Inhale OG is Dirtied and Distressed

Expanding their ongoing partnership with a new twist.


A$AP Rocky's PUMA Inhale Distressed Appears in Black and Red
Footwear

A$AP Rocky's PUMA Inhale Distressed Appears in Black and Red

The duo’s latest project arrives on shelves next week.

This Two-Story Tent From Bjarke Ingels and Nokken Takes Glamping to New Heights
Design

This Two-Story Tent From Bjarke Ingels and Nokken Takes Glamping to New Heights

Designed in partnership with the world renowned Bjarke Ingels Group, NKN Softshell offers a luxurious approach to eco-friendly hospitality.

Louis Vuitton's Vacation Ready Pre-Fall 2025 Collection Reenergizes Classic Sartorial Codes
Fashion

Louis Vuitton's Vacation Ready Pre-Fall 2025 Collection Reenergizes Classic Sartorial Codes

Dandy-inspired silhouettes are rendered in luxurious materials and colorful sets are adorned with bold stripes and exuberant monograms.

TikTok's Appeal to Overturn Ban Bill Denied by Federal Court
Tech & Gadgets

TikTok's Appeal to Overturn Ban Bill Denied by Federal Court

TikTok’s defense evoked the First Amendment in hopes of preventing a ban that could take effect as soon as January 2025.

Sky Ferreira Releases First Song in Two Years "Leash"
Music

Sky Ferreira Releases First Song in Two Years "Leash"

Included in the soundtrack for for A24’s forthcoming film ‘Babygirl.’

Jacquemus Hosts a Mysterious Holiday Bingo Party at One of Paris's Architectural Marvels
Fashion

Jacquemus Hosts a Mysterious Holiday Bingo Party at One of Paris's Architectural Marvels

Held at Espace Niemeyer, the historic headquarters of French Communist Party.


Converse Brings Back the Ukiyo-e All-Star Hi-Tops Featuring Utagawa Kuniyoshi’s Renowned Artwork
Footwear

Converse Brings Back the Ukiyo-e All-Star Hi-Tops Featuring Utagawa Kuniyoshi’s Renowned Artwork

Set against an all-black build..

Chrono24’s Most Hyped Watches In November
Watches

Chrono24’s Most Hyped Watches In November

Spotlighting models from Tudor, Grand Seiko, Jaeger-LeCoultre to Cartier and Rolex.

atmos and PUMA to Release ‘Persona 3 Reload’ Palermo Sneakers
Footwear

atmos and PUMA to Release ‘Persona 3 Reload’ Palermo Sneakers

Drawing inspiration from the main characters’ uniforms.

IWC Reveals a Limited-Edition Portofino Automatic Moon Phase Timepiece for the Year of the Snake
Watches

IWC Reveals a Limited-Edition Portofino Automatic Moon Phase Timepiece for the Year of the Snake

Rendered in burgundy and gold.

Grind Unveils A Mystical Collaboration With British Illustrator Sophy Hollington
Food & Beverage

Grind Unveils A Mystical Collaboration With British Illustrator Sophy Hollington

Featuring a special-edition coffee tin, scented candle, matchbox and a set of coffee cups and saucers.

More ▾