Onitsuka Tiger

Onitsuka Tiger

Profile

Industries
Founded 1949
Headquarters Kobe, Japan

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Description

Onitsuka Tiger creates sports inspired fashion in the pursuit of ultimate comfort and innovative design. The style symbolizes our respect to our heritage and our admiration for refined and contemporary creative styles. Innovative technologies in our products lie where the eyes cannot see. Our full line of products are one of a kind from head to toe. They come to life through craftsmanship that obsesses over quality and detail. We answer the cravings of those who look for a “new luxury” by introducing them to an entirely new value system. Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation. In1949, Kihachiro Onitsuka established Onitsuka Co., Ltd., the forerunner of ASICS. The brand began with a commitment to promoting youth health, and since then, the Onitsuka Tiger Stripes have become synonymous with one of the most world-renowned athletic brands. The legend lives on today in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to refreshing new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories.
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Latest Collections

Onitsuka Tiger Revives Archival Corsair Runner in "Azul Blue/Citrus"
Footwear

Onitsuka Tiger Revives Archival Corsair Runner in "Azul Blue/Citrus"

Adding new midsole technology to the 1970s road sneaker.

Onitsuka Tiger Drops "Horizonia" Trainer in Sporty "Midnight Blue/Citrus"
Footwear

Onitsuka Tiger Drops "Horizonia" Trainer in Sporty "Midnight Blue/Citrus"

Equipped with technical details for a modern touch.


A Behind-The-Scenes Look at Onitsuka Tiger's Nippon-Made Factory
Footwear

A Behind-The-Scenes Look at Onitsuka Tiger's Nippon-Made Factory

Showing how the brand customizes & reworks its silhouettes.

How Andrea Pompilio Is Updating Onitsuka Tiger for SS19 & Beyond
Fashion

How Andrea Pompilio Is Updating Onitsuka Tiger for SS19 & Beyond

The Italian designer discusses working with the brand’s heritage for Spring/Summer 2019.

Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday
Footwear

Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday

Commemorating Kihachiro Onitsuka’s sunny disposition and love of Vincent Van Gogh.

Onitsuka Tiger Releases Chun-Li-Inspired "Street Fighter V Arcade Edition" Mexico 66 SD
Gaming

Onitsuka Tiger Releases Chun-Li-Inspired "Street Fighter V Arcade Edition" Mexico 66 SD

As introduced in 1995’s ‘Street Fighter Alpha.’

Onitsuka Tiger May Have Just Created the World's First Augmented Reality Sneakers
Footwear

Onitsuka Tiger May Have Just Created the World's First Augmented Reality Sneakers

Will it live up to the AR hype?

Onituska Tiger Drops a Nippon-Made Nod to Japanese Craftsmanship
Footwear

Onituska Tiger Drops a Nippon-Made Nod to Japanese Craftsmanship

Available exclusively at the brand’s New York City pop-up.

Onitsuka Tiger Brings Back the Colorado Eighty-Five-Inspired Samsara
Footwear

Onitsuka Tiger Brings Back the Colorado Eighty-Five-Inspired Samsara

Now in low-top form.

I Love Ugly and Onitsuka Tiger Come Together on Colorado 85 Mt Samsara Sneaker
Footwear

I Love Ugly and Onitsuka Tiger Come Together on Colorado 85 Mt Samsara Sneaker

Presented by I Love Ugly
Influenced by the North and South islands of New Zealand.

Onitsuka Tiger to Launch 50th Anniversary Exhibition for Its Iconic Stripes Logo
Footwear

Onitsuka Tiger to Launch 50th Anniversary Exhibition for Its Iconic Stripes Logo

Showcasing 50 custom pairs of the brand’s timeless, MEXICO 66 silhouette.

Publish Brand Unveils Its Takes on the Onitsuka Tiger Colorado Eighty-Five MT Samsara
Footwear

Publish Brand Unveils Its Takes on the Onitsuka Tiger Colorado Eighty-Five MT Samsara

Inspired by the modern-day traveling photographer.

 

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