I Love Ugly

I Love Ugly

I Love Ugly is a New Zealand streetwear label founded by Valentin Ozich, in 2008. Originally the brand was created as an art and design collective of illustrators and graphic designers. The brand further developed as a premium streetwear label, that created bold, all-over prints. I Love Ugly, also had backing of influencers such as A$AP Rocky.

Founded 2008
Industries Streetwear
Headquarter Auckland, New Zealand
I Love Ugly's New Collection Pays Homage to Its New Zealand Roots
Fashion

I Love Ugly's New Collection Pays Homage to Its New Zealand Roots

Entitled Titirangi, after the founder’s hometown.

I Love Ugly Reworks Athletic Staples for the Spring Season
Fashion

I Love Ugly Reworks Athletic Staples for the Spring Season

Combining patterns, prints, contemporary design cues and vintage styling elements.

I Love Ugly and Onitsuka Tiger Come Together on Colorado 85 Mt Samsara Sneaker
Footwear 

I Love Ugly and Onitsuka Tiger Come Together on Colorado 85 Mt Samsara Sneaker

Presented by I Love Ugly
Influenced by the North and South islands of New Zealand.

I Love Ugly Presents Understated Cool in New 2016 Holiday Lookbook
Fashion

I Love Ugly Presents Understated Cool in New 2016 Holiday Lookbook

Worthy for any Southern Hemisphere summer.

JanSport and I Love Ugly Drop Their Second Collab With a Party at Extra Butter
Fashion

JanSport and I Love Ugly Drop Their Second Collab With a Party at Extra Butter

Presented by JanSport
The three bag capsule follows the success of their first sellout collection.

I Love Ugly Presents New Watch Collection in Two Tiers
Fashion

I Love Ugly Presents New Watch Collection in Two Tiers

Meet Charlie and Archibald.

I Love Ugly "Split Personalities" Hat Collection
Fashion

I Love Ugly "Split Personalities" Hat Collection

Releasing a new style a day.

I Love Ugly 2016 April "Between The Blues" Lookbook
Fashion

I Love Ugly 2016 April "Between The Blues" Lookbook

Dominated by cool hues.

I Love Ugly 2016 Spring/Summer "Foundry" Lookbook
Fashion

I Love Ugly 2016 Spring/Summer "Foundry" Lookbook

Contemporary styling, with athletic and streetwear cues mixed in.

I Love Ugly 2015 Eyewear Collection Lookbook With Artist Jesse Draxler
Fashion

I Love Ugly 2015 Eyewear Collection Lookbook With Artist Jesse Draxler

Serious, well-crafted silhouettes juxtaposed against an almost chaotic artistic style.
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2016

Shipping to over 85 countries

2015

LA & Melbourne Flagship store

2014

4 New Zealand stores

2012

First flagship store opens

2011

Partners with Barnaby Marshall

2008

Founded by Valentin Ozich