I Love Ugly

I Love Ugly

New Zealand Streetwear Label
I Love Ugly is a New Zealand streetwear label founded by Valentin Ozich, in 2008. Originally the brand was created as an art and design collective of illustrators and graphic designers. The brand further developed as a premium streetwear label, that created bold, all-over prints. I Love Ugly, also had backing of influencers such as A$AP Rocky.

2016

Shipping to over 85 countries

2015

LA & Melbourne Flagship store

2014

4 New Zealand stores

2012

First flagship store opens

2011

Partners with Barnaby Marshall

2008

Founded by Valentin Ozich
I Love Ugly's New Collection Pays Homage to Its New Zealand Roots
Fashion

I Love Ugly's New Collection Pays Homage to Its New Zealand Roots

Entitled Titirangi, after the founder’s hometown.

I Love Ugly and Onitsuka Tiger Come Together on Colorado 85 Mt Samsara Sneaker
Footwear  

I Love Ugly and Onitsuka Tiger Come Together on Colorado 85 Mt Samsara Sneaker

Presented by I Love Ugly
Influenced by the North and South islands of New Zealand.

JanSport and I Love Ugly Drop Their Second Collab With a Party at Extra Butter
Fashion

JanSport and I Love Ugly Drop Their Second Collab With a Party at Extra Butter

Presented by JanSport
The three bag capsule follows the success of their first sellout collection.

I Love Ugly Presents New Watch Collection in Two Tiers
Fashion

I Love Ugly Presents New Watch Collection in Two Tiers

Meet Charlie and Archibald.

I Love Ugly "Split Personalities" Hat Collection
Fashion

I Love Ugly "Split Personalities" Hat Collection

Releasing a new style a day.

I Love Ugly 2015 Eyewear Collection Lookbook With Artist Jesse Draxler
Fashion

I Love Ugly 2015 Eyewear Collection Lookbook With Artist Jesse Draxler

Serious, well-crafted silhouettes juxtaposed against an almost chaotic artistic style.

Wish ATL x I Love Ugly 2015 Winter "Neighborhood" Collection
Fashion

Wish ATL x I Love Ugly 2015 Winter "Neighborhood" Collection

New Zealand meets Atlanta.

I Love Ugly x JanSport 2015 Fall Collection Video
Fashion

I Love Ugly x JanSport 2015 Fall Collection Video

A reminder to explore the touches, sights and sounds of your city.

I Love Ugly 2015 March Capsule Collection
Fashion

I Love Ugly 2015 March Capsule Collection

With the warm season now in full swing, New Zealand’s I Love Ugly continues to expand its horizons

Street Etiquette x I Love Ugly 2015 Spring/Summer Editorial by Shadowlands
Fashion

Street Etiquette x I Love Ugly 2015 Spring/Summer Editorial by Shadowlands

New Zealand-based fashion label I Love Ugly joins New York creative agency Street Etiquette to
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