I Love Ugly Reworks Athletic Staples for the Spring Season
I Love Ugly
New Zealand Streetwear LabelLatest Collections
I Love Ugly is a New Zealand streetwear label founded by Valentin Ozich, in 2008. Originally the brand was created as an art and design collective of illustrators and graphic designers. The brand further developed as a premium streetwear label, that created bold, all-over prints. I Love Ugly, also had backing of influencers such as A$AP Rocky.
2016
Shipping to over 85 countries
2015
LA & Melbourne Flagship store
2014
4 New Zealand stores
2012
First flagship store opens
2011
Partners with Barnaby Marshall
2008
Founded by Valentin Ozich
Entitled Titirangi, after the founder’s hometown.
Presented by
I Love Ugly
Influenced by the North and South islands of New Zealand.
Presented by
JanSport
The three bag capsule follows the success of their first sellout collection.
Serious, well-crafted silhouettes juxtaposed against an almost chaotic artistic style.
A reminder to explore the touches, sights and sounds of your city.
With the warm season now in full swing, New Zealand’s I Love Ugly continues to expand its horizons
New Zealand-based fashion label I Love Ugly joins New York creative agency Street Etiquette to
