I Love Ugly's New Collection Pays Homage to Its New Zealand Roots

Entitled Titirangi, after the founder’s hometown.

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I Love Ugly has released images of its latest collection, entitled “Titirangi.” Founder and creative director Valentin Ozich named the collection after his New Zealand hometown — a small place in West Auckland. Specifically, the hues used in this collection reflect the colors Ozich came across in Titirangi, with the muddy browns and yellows taking inspiration from winter weather and the muted pastels being based on the local yacht club. The clothes include a variety of hoodies, coach jackets, baseball caps, trousers and introduces a denim smart pant.

The collection is available now from I Love Ugly’s web store, arriving just after Stüssy unveiled its latest take on the iconic world tour T-shirt.

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