I Love Ugly Melbourne Store Opening

New Zealand-based menswear brand I Love Ugly announces a new store opening in neighboring Melbourne, Australia. Located in the heart of Melbourne City, the I Love Ugly store features rich wooden floors contrasted with dark colored walls and fitted with special lighting, accentuating a refined ambience to the contemporary retail space. The dark, moody craftsmanship of the store mirrors the label’s approach to its menswear garments as an attention to details play a significant part in the overall aesthetic. View select interior shots of I Love Ugly’s newly opened Melbourne store and head over to the brand’s online store for more.