Street Etiquette x I Love Ugly 2015 Spring/Summer Editorial by Shadowlands

New Zealand-based fashion label I Love Ugly joins New York creative agency Street Etiquette to

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New Zealand-based fashion label I Love Ugly joins New York creative agency Street Etiquette to produce a collaborative 2015 spring/summer editorial. Utilizing a simple dark gray backdrop, the latest editorial — shot by New Zealand’s Shadowlands — highlights I Love Ugly’s latest apparel collection, which consists of patterned shirts, graphic T-shirts and casual blazers. Subtle, neutral tones take precedence throughout the apparel offering as a collection of gray, white, and black hues accentuate the menswear silhouettes to produce a refined and versatile collection. Enjoy the editorial above and head over to I Love Ugly’s online store for more.

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