I Love Ugly "Split Personalities" Hat Collection

Releasing a new style a day.

Fashion
7.6K 0 Comments
Save

New Zealand-based brand I Love Ugly has unveiled a video lookbook showcasing a range of five-panel caps featuring unique motifs and patterns. Committed to high quality design, details such as gunmetal eyelets, front-woven labels, pigskin peak lining and leather buckles are all meticulously incorporated into each of the pieces. Additionally, each cap has been triple fused to create I Love Ugly’s custom headwear shape. The contemporary label will release a new hat style a day for the next 11 days. View the clip above and head over to the webstore to purchase one of these limited caps.

To see more looks from the brand, check out I Love Ugly’s latest Spring/Summer “Foundry” collection here.

Read Full Article

What to Read Next

Heinz Celebrates Personal Condiment Rituals With 3-Setting “Love Lid” Launch
Food & Beverage

Heinz Celebrates Personal Condiment Rituals With 3-Setting “Love Lid” Launch

Built entirely from recyclable materials, the upgraded cap aligns with standard packaging footprints while delivering customizable flow rates.

How Grown Alchemist Brought the Ultimate Reset to Festival Season
Fashion

How Grown Alchemist Brought the Ultimate Reset to Festival Season

Presented by Grown Alchemist
With its bespoke sensory spa activation at Tomorrowland in Belgium.

New Era Fuses Heritage with Its Homegrown Roots at New NYC Flagship
Fashion

New Era Fuses Heritage with Its Homegrown Roots at New NYC Flagship

The iconic headwear brand opens up its official North American flagship location in New York City, complete with customization stations and international exclusives.


Buffer Filters Spike Lee's ‘Do the Right Thing’ Into a Four-Tee Graphic Collection
Fashion

Buffer Filters Spike Lee's ‘Do the Right Thing’ Into a Four-Tee Graphic Collection

A towel, tray and lighter round out the drop as the label channels the film’s Brooklyn heat through its own graphic language.

NikeCourt Unveils a Rose-Themed Flare, Roshe LD-1000 and Air Max 1 Ultra
Footwear

NikeCourt Unveils a Rose-Themed Flare, Roshe LD-1000 and Air Max 1 Ultra

Paying tribute to Serena Williams.

A-COLD-WALL* Previews Its 2016 "SUMMARY" Collection
Fashion

A-COLD-WALL* Previews Its 2016 "SUMMARY" Collection

SS-AW16 in film.

Porter Robinson Shares Edit of RL Grime’s Remix of The Weeknd's "The Hills"
Music

Porter Robinson Shares Edit of RL Grime’s Remix of The Weeknd's "The Hills"

A nice flip of a nice flip.

Watch Stephen Colbert's Parody of Kanye's Inteview on Ellen DeGeneres
Entertainment

Watch Stephen Colbert's Parody of Kanye's Inteview on Ellen DeGeneres

“I want to make better hot dog buns.”

Fergie Returns With Nicki Minaj-Featuring Single
Music

Fergie Returns With Nicki Minaj-Featuring Single

The Black Eyed Peas songstress’ follow-up album to 2005’s ‘The Duchess’ has been years in the making.

Jordan Brand Reveal In Sleek Blue and Ghost Green
Footwear

Jordan Brand Reveal In Sleek Blue and Ghost Green

Another bold Jumpman offering.


JAY Z Gets Brought out by Puff Daddy at Bad Boy Reunion Concert
Music

JAY Z Gets Brought out by Puff Daddy at Bad Boy Reunion Concert

Watch Jigga perform “Public Service Announcement (Interlude)” here.

Stream Kirk Knight's Instrumental Tape, 'Dust'
Music

Stream Kirk Knight's Instrumental Tape, 'Dust'

Soundtrack your Sunday with this.

Streetsnaps: Fashion Week Australia 2016
Fashion

Streetsnaps: Fashion Week Australia 2016

A look at the styles from down under.

Lil Wayne Takes on Drake's "Hype"
Music

Lil Wayne Takes on Drake's "Hype"

OVO meets Young Money again.

Druthers Leaves Brooklyn for Montauk's Coast in Spring Lookbook
Fashion

Druthers Leaves Brooklyn for Montauk's Coast in Spring Lookbook

Featuring new novel prints from Japan and India.

Listen to YG's "Why You Always Hatin?" featuring Drake & Kamaiyah
Music

Listen to YG's "Why You Always Hatin?" featuring Drake & Kamaiyah

First reunion since “Who Do You Love?”

More ▾