I Love Ugly "Split Personalities" Hat Collection

Releasing a new style a day.

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Fashion
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New Zealand-based brand I Love Ugly has unveiled a video lookbook showcasing a range of five-panel caps featuring unique motifs and patterns. Committed to high quality design, details such as gunmetal eyelets, front-woven labels, pigskin peak lining and leather buckles are all meticulously incorporated into each of the pieces. Additionally, each cap has been triple fused to create I Love Ugly’s custom headwear shape. The contemporary label will release a new hat style a day for the next 11 days. View the clip above and head over to the webstore to purchase one of these limited caps.

To see more looks from the brand, check out I Love Ugly’s latest Spring/Summer “Foundry” collection here.

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