Joining forces once again with New Zealand-based I Love Ugly, bag goliath JanSport kicked off the launch of its second collaborative range with a party at Extra Butter in New York City. The event, which showcased special-edition grey felt iterations of the AXIOM, IRON SIGHT and PLATFORM backpacks, kicked off with a panel discussion on creative processes moderated by I Love Ugly’s own Mo Khier. Event attendees were treated to a Q&A from eyewear designers Coco and Breezy, photographer Arturo Olmos, JanSport product designer Eric Rothenhaus and Atlantic Records digital marketer Jordan Chalmers. Shortly after, Coco and Breezy jumped on the 1s and 2s while Stolen Rum held it down with the drinks to get the party going.
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.