ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS SportStyle Releases All-New GEL-1130 Silhouette for Women
Footwear

ASICS SportStyle Releases All-New GEL-1130 Silhouette for Women

Presented by ASICS
Modernizing the classic silhouette for a new generation of female creatives.

Brain Dead Officially Unveils Its ASICS TRABUCO MAX "BD Chaos Slime" Collaboration
Footwear

Brain Dead Officially Unveils Its ASICS TRABUCO MAX "BD Chaos Slime" Collaboration

The chunky runners are designed with busy uppers and slime green laces.


ASICS Combines Grey Tones in New GEL-Lyte III
Footwear

ASICS Combines Grey Tones in New GEL-Lyte III

A plush winter-edition sneaker.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Supreme takes centre stage once more.

Brain Dead Teases an ASICS TRABUCO MAX "Organic Chaos" Collab
Footwear

Brain Dead Teases an ASICS TRABUCO MAX "Organic Chaos" Collab

A follow-up to its three-way GEL-Fratelli release with Kiko Kostadinov.

ASICS Celebrates the 35th Anniversary of GT-II™ with New Release
Footwear

ASICS Celebrates the 35th Anniversary of GT-II™ with New Release

Presented by ASICS
Paying tribute to the brand’s first international launch of sneakers with GEL™ technology.

ASICS Reworks GEL-Quantum 360 6 With a Snug Mono-Sock Upper
Footwear

ASICS Reworks GEL-Quantum 360 6 With a Snug Mono-Sock Upper

An construction borrowed from the brand’s GEL-NOOSA TRI series.

Denim Tears Just Released Its Duo of ASICS GEL-MC PLUS Collaborations
Footwear

Denim Tears Just Released Its Duo of ASICS GEL-MC PLUS Collaborations

Each iteration is inspired by the Harlem, GA’s unpaved, red clay roads that Tremaine Emory would often play on as a child.

Jordan Brand's Fall-Friendly Air Jordan 5 "Orange Blaze" Leads This Week's Best Footwear Drops
Footwear

Jordan Brand's Fall-Friendly Air Jordan 5 "Orange Blaze" Leads This Week's Best Footwear Drops

The Shattered Backboard-esque kicks are joined by Billie Eilish’s Air Jordan 1 KO, the Nike Dunk High “Black Acid Wash” and a Denim Tears x ASICS GEL-MC PLUS collab.

ASICS Taps Awake NY's Angelo Baque to Helm Its Newest "The ASICS Collective" Collaborations Initiative
Footwear

ASICS Taps Awake NY's Angelo Baque to Helm Its Newest "The ASICS Collective" Collaborations Initiative

Footwear collaborations from Denim Tears’ Tremaine Emory, BornxRaised’s Spanto, Procell’s Jess Gonsalves and photographer Renell Medrano are lined up.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring Supreme’s FW17 Playboy rugby shirt.

ASICS’ Spotlights the GEL-1130’s Versatility With Latest Campaign
Footwear

ASICS’ Spotlights the GEL-1130’s Versatility With Latest Campaign

Alongside On Lunch Break and Sabukaru.

 

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